Catapult is dynamic. Our solutions are centered on our clients’ individual needs and tailored for their intended results. We provide the deployment and integration of open source technologies that easily adapt to the business environment and offers a more flexible, cost-effective alternative than proprietary applications. Quality, simplicity and cost-effectiveness encompass our total project management style, establishing a sustainable partnership with each of our clients.

Full Disclosure and Control
We will diligently communicate the process of creating and maintaining an Internet presence. Our estimates and invoices will itemize labor, vendor products and services as applicable, and deliverables as well as schedule milestones.

Catapult is the client’s agent for all Internet vendor relationships, saving the client from limited schedule availability. For flexibility, though, we will provide the client with control over their Internet projects and components such as server access if desired. Our versatile relationship gives clients the freedom to take ownership and control of any or all portions of their projects, promoting the trust of a solid team.

Web Site Design and Development
Dynamic organizations require a dynamic Web site to communicate their message real-time to their target audience. Most of our Web sites employ the Joomla! Content management system (CMS), empowering our clientele to make revisions on demand without knowing a software language. The CMS provides an online word processor which, for example, permits a client with appropriate access to cut and paste content from a prepared document or to edit content on an existing Web page and then publish the new content or changes immediately on the Web site for the public. This is cost-effective productivity.

To accent this type of content we first analyze the needs of the client to structure and organize the relevant content to support the client’s message. Then, we switch to our creative hats to design the public Web pages (front-end) like a magazine with an overall theme composed of graphics, animation, sound, or video. Next, we move to the technical side (back-end) to provide features such as search capabilities, customer feedback engines, databases, customer services and tracking, and financial services if appropriate. Finally, we stand back and analyze what we built to measure its ease of use and effectiveness through visitor feedback and statistics.

Marketing and Lead Generation
At various phases in the development of the Web site we assess the organization of the content and optimize it for better visibility to search engines and accessibility by the client’s Internet audience. Techniques such as search engine optimization, keyword density, direct navigation, and targeted link popularity assist in publicizing our clients and their Web sites by generating qualified Web site traffic from a targeted Internet audience.

Further, employing an open source customer relationship management (CRM) tool, such as Sugar CRM, along with information entry forms which automatically validate acceptable words or numbers provide the client with tools to turn qualified Web site traffic into qualified leads. Catapult’s expertise therefore transfers the power of the Internet into an automated sales force generating business growth, donations, or constituent involvement.